So you have a website?

Just because you have a website does not automatically mean you will suddenly have new customers. Without employing SEO tactics your website is like having a billboard in a forest no one will every see it, no matter how much money you spent on the website or how beautiful you think it is.

Search Engine Optimisation is highly specialised & takes time and dedication. It takes just as much time to come up with an SEO strategy as it does to build the website in the first place. Online competitor analysis & keyword research must be preformed in order to determine which keywords users are searching for and what keywords your competitors rank and target.

Once your competitor analysis & keyword research is complete you can then decide using evidence which keywords you stand a chance to rank for & which ones you do not.

Quality & original content are key to SEO success, after all Google is trying to give its user the best experience Possible when they search & does not want to show them keyword stuffed pages that has little or nothing to do with what a user is searching for.

Search engine optimisation is pointless unless a user lands on a page and finds what they are searching for fast and efficiently.

This is where Analytics comes into play, using Analytics you can identify top tasks of your customer & create a user experience that makes it easy & simple for them to find the information they want fast. To help covert visitors on your website into paying customers you must give them exactly want they want not what you think they want.

Once all on page SEO is complete an extensive link building program needs to begin.